Singer/Writer/Producer Sean P. Diddy Combs has been working very hard lately and has been promoting his new beverage — CÎROC Ultra Premium Vodka which hits Viva Las Vegas to shoot a fresh new ad campaign that takes its audiences on a first-person journey into a special night out in the ‘Sin City’with his CLANG while rocking to the sound of Frank Sinatra’s iconic ‘Luck Be a Lady’. Come inside to read more and check out the video……………………….
The new ad campaign titled “Luck Be a Lady” is directed by world renowned commercial visionary, Anthony Mandler, that debuted world wide on December 14th. The spot features Sean “Diddy” Combs and a cast of up and coming artists representing the future of Hollywood. Together, they will bring to life the art of celebration — the dapper lifestyle of the Rat Pack — that CÎROC embodies in a contemporary, yet classic way.” The commercial now runs on stations such as ESPN, E!, Bravo, TBS, VH1, and Comedy Central.
“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign,” said Combs. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than CÎROC; a brand that has become synonymous with celebratory occasions.”
This Campaign / video was shot in Las Vegas in late October, the ad also stars Chad Michael Murray of One Tree Hill,Michael K. Williams of Boardwalk Empire, Jesse Williams of Grey’s Anatomy, Breaking Bad’s Aaron Paul, super model Lisa Seiffert, and other great named stars. Beginning this week, fans are invited to view an extended version of the commercial, youtube.com/ciroc, and experience
celebrating in style with Diddy’s modern day Rat Pack or Clang of Friends.
During the holiday season, a new 30 second version of the campaign will be released, but will mainly focuse on one of the most important components of celebration which is safety. In addition, CÎROC will partner with a handful of reality television’s avorite housewives, further igniting the brand’s social
responsibility platform with the execution of the fourth annual CÎROC Safe Rides Program. Pre-paid debit and metro cards will be distributed to consumers across the country on New Year’s Eve, ensuring consumers enjoy a safe ending to their holiday celebrations.
See the video Below:
I personally think that the commercial is HOT and the fact that Diddy is rolling big in this one makes me wanting and wishing is was more than just 30 seconds :)…. Just saying. Also thanks to Jackie Gonzalez of EMC|BOWERY for sending gossipwelove.com this Exclusive story.
Vice your opinions below on what you thought of the video.