SuperModel Kate Moss was announced today as the new face of MANGO for the Spring/Summer collection 2012. MANGO, is one of Spain’s international fashion brand, which Kate Moss will be promoting their Spring/Summer 2012 campaign at its flagship Oxford Street, London store today. The retailer has chosen the British model for its campaign image because she embodies the type of urban,independent and confident woman MANGO customers can relate to.
Check out the banter interview with kate below:
The advertising campaign will feature Kate Moss wearing the latest new Mango Spring/Summer collection photographed by renowned photographer Terry Richardson. The legendary photographer has captured the natural and spirited image of Kate who says “I’m really excited to be working with Mango for S/S 2012, we had a great time shooting the campaign, the team are so easy to work with and shooting with Terry is always fun.
The mango has a reputation for featuring models and actresses of international stature and Kate Moss is the perfect choice to take over from Isabeli Fontana who was the face of the A/W 2011 collection. In the past MANGO has also worked with Scarlett Johansson, Penélope Cruz, Milla, Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger.
MANGO opened its first store in Barcelona’s Passeig de Gràcia in 1984 and now has over 2,400 stores in 107 countries. Its concept is based on a quality fashion product combined with the latest fashion trends at an affordable price. The brand image is reinforced by its stores, which benefit from a dynamic image in accordance with the personality of its customers, and represent the calling card for the brand.