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Dawn Richard – “Automatic” (New Music Video)

Former Dirty Money member Dawn Richard just dropped her super sexy music video for her new single entitled “Automatic”. 

The song is featured on her lauded Armor On EP album. While the track details the story of a lover declaring independence from a controlling partner, the video finds the singer transforming from a golden robot to a black symbiotic entity, the latter being the true self she identifies with.  Check out the club banger video below:

“For this video, we wanted to show the depth and versatility to our story,” the former Danity Kane star tells GWL. “With ‘Bombs,’ we focused on full out choreography. We wanna bring something new every time we release a visual. With ‘Automatic,’ it’s more story-focused. It’s the rebellion against what the world wants you to be and what really lies underneath it all when you realize your own self-worth.”

In the Michael Johnson-directed clip, Richard and two female dancers showcase energetic choreography, contorting their bodies and displaying synchronized moves. The songstress sports metallic paint in one scene and a blonde bob paired with black body makeup in another.

“Automatic” is the follow-up to the entertainer’s first Armor On single “Bombs.


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