Beyonce is still making rounds despite giving music somewhat of a break. As she is headlining the new House of Dereon Autumn/Winter 2012 Ad for a second time. Where Jean-Baptiste Mondino, who photographed Bey and manages the campaign had this to say:
“The inspiration is more focused around Beyoncé’s Glastonbury stage look. This delivery features sequined-styles and an intensified color palette that uses strong shades of ruby and amethyst ground with black to create a bold, exciting fashion statement that evokes a luxe party theme and speaks to a rocker in all of us.”
The Contemporary fashion brand is created and developed by Beyoncé and her mom Tina Knowles. Where Tina also had this to say:
“I am so excited about this autumn and winter ad campaign. The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer’s reaction to the new campaign and to the collection.”
Beyonce is just not your typical stay home mom!