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Beyonce Drops New Pepsi Ad + Set To Perform At A NYE Bash In Las Vegas! [Photos]

31 year-old Beyonce has just released her new promo pics for her Pepsi Ad campaign with reports claiming she has inked a $50 million contract with the major soda retailer.

With 2012 ending with a lot of plans, live concerts, and working hard in the studio on her next album, Bey is definitely not holding back. Here’s what her general manager, Lee Anne Callahan-Longo, revealed to the New York Times on just how big this $50 million deal is to the Beyonce Brand:

“It’s wise for a brand like Pepsi to give an artist the ability to truly express herself, instead of just the old-school way of, ‘Do you want to be in an advertisement?’ This is much bigger. This is, ‘How can we creating something together that is truly unique?’ “

Bey, who jetted down to Miami for the Art Basel festivities, also had this to say:

“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The new Ad campaign is set to run during or leading up to the 2013 superbowl in February along with her new HBO documentary.

Also, Beyonce is set to perform live at the New Years Eve invitation only bash at the Wynn-Encore in Las Vegas with over 700 guests in attendance.

The pop diva also cleared a check for $4 million for this special event. Way to go Bey!

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5 Comments

  1. Anonymous

    December 10, 2012 at 2:13 pm

    Let me put this deal in focus for you sore hating c00ns up in here. J.Lo got 10 mil for being on American idol. Xtina gets 10 mil for being on the Voice, Britney gets 15 mil for being on XFactor, Mariah get 20 or so for being on American Idol. BEYONCE gets 50 mil for being ONLY a spokeperson for Pepsi. AMAZING. Beyonce's body is vo vo bam! Gone ahead Beyonce, werk it. Go ahead and hate on Beyonce. I would. The girl is bad. I love her.

  2. Anonymous

    December 10, 2012 at 2:14 pm

    At the first comment! If u REALLY want to talk numbers PEPSICO grossed $65 *BILLION* in ANNUAL revenue this yr. Beyoncé's 50m contract spans over YEARS, so if u do the math Beyoncé signed a contract that was worth roughly .07% (sounds familiar) of Pepsi's income this yr ALONE! Seems like she's actually workin for PEANUTS compared to what her NAME & BRAND will bring to the company over the next FEW yrs. No shade, I'm a Beyoncé fan & I AM NOT "HATING!"

  3. Anonymous

    December 10, 2012 at 2:14 pm

    50 million for ONE DAY on a promotional performance of HER own music on Feb 13th, 2013 is far from peanuts, NUT. Stop trying to take from her. 50 million for one day of promotional will NEVER equal peanuts. smh

  4. Anonymous

    December 10, 2012 at 2:15 pm

    Whatever ya'll bitching about IDK, anyhow back to the story! Yeah Bey!

  5. Anonymous

    December 10, 2012 at 2:16 pm

    Beyonce. All I have to say. your gonna do your massive promotion shove ur face down everyones throat first of all its much needed cause u been on ur chill mode for a while. .. . BUT IF UR ASS DNT STOP WIT THE FCKN LIFETIME KISS FM WBLS SOUNDTRACK MUSIC THAT QUEEN TITLE SHOULD BE UP FOR GRABS. lol. I luv u but lets be honest: 1. your tumblr is wack 2. your instrgram is wack but I give u an A for effort (piece of advice: the outfit pics are cute but if thats all we getting. negative) all we want from u bey is to be more personable. 3. Wendy went off saying you talk like a 5th grader… and shes kind of right. No one is questioning your intelligence in fact I do believe your really intelligent but your TOO careful. just be you. 4. Just be you. yes it needed to be emphasize. 5. You cant keep shying away with what made you famous to begin with urban dance music. Though you did leave the gate open for opportunities since 4. 6. Your song game need to be stepped all the way up. You havent had a REAL hit since Single Ladies. cmon cmon cmon LETS B HONEST. Not to compare you with Rihanna but in retrospect homegirl had like what 5-6-7 number one hits since then. Yeah you may not care about that now…but cmon yeah you do. Its your job and its business. So give us hits. Your fans really need it like bad. were like starving over here. Im not gonna say real music im gonna say beymusic. 7. Boo I love you so much but I would hate for you to be yesterday's news so soon. I need club songs, I need love songs, I need some rnb songs and im not talkingalternative (for the record) 8. Your choreography at Revel was a step up. Gimme more. Emphasize on that. 9. We're not saying leave your sparkles and sequins . . . you could fall back from it a lil tho . . . like. theres other materials. 10. Your fashion team, glam squad whatvr… someone does needs to b fired cause ur shit stay a lil off but i must say im feeling this look from head to toe. Im liking casual Bey because I know thats who you are truly . . . but maybe…just maybe someone on ur team is not really understanding enough to capitalize and brand it. Get wit the 'gram ma cuz Rihanna mke that shit look way too effortless. And all this style change aint gon b shit without so bangin ass music. 11. Must you pose so damn hard all the time?? Less Sasha more Bey. Sensual Bey. your thinking too much about the poses I get it. dnt think. JUST B U CRAY CRAY!! 12. Ur shoe game. Step it up. 13. Bronzer is ur friend. that hair color is not. 14. Give Blue a kiss for me. ps. i know someone from her team will read this just to know what the fans are saying hearing what the streets are saying. But first thing first above all. The music neeedsssssss to b poppin. ok thanks bye=)

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