With all the weight she has gained since her pregnancy, many people thought reality star Kim Kardashian would have been the new spokesperson for ‘Weight Watchers’ after she gives birth next month.
Well, that’s NOT going to happen as Weight Watchers are now saying the Kardashian does not fit well into their brand and has a bad rap-sheet. And although she’s just as famous as, actress/singer Jessica Simpson and ‘American Idol’/Grammy-Award winning actress/singer Jennifer Hudson (both of whom landed contracts with the mega diet brand), the 32 year-old seems to be missing something.
An insider tells the Huffington Post that Kim was hoping to snag a deal with the weight loss brand after giving birth:
“Kim would love to get a paid gig like Jessica, but so far no one is interested…And Kardashian herself has made no secret of her discomfort with her pregnancy weight gain…wear for skimpy designer clothes, and…she’s “in tears” over her expanding body…”
And because the fashionista wanted to stay in the latest trends while she’s pregnant, another source adds:
“By not embracing her new curves she sent a negative message to women, and the urgency to return to her pre-pregnancy body may be a turn-off to companies.”
Now, here’s what Weight Watchers Chief of Marketing Officer, Cheryl Callan had to say:
“We have passed on a number of people who were shopping themselves around. That’s not the sort of person we want to work with.”
…“Our celebrities have appeal across the spectrum of dieters”…
Ouch!…Also, Kim currently has shady ties with QuickTrim and a lawsuit that states, “the kardashians’ marketing promises were false, misleading, and unsubstantiated.”
Well, that’s not exactly what health brands such as Weight Watchers are trying to promote.
Plus, despite the many swirling gay rumors about him being in love with Givenchy’s creative director Ricardo Tisci, Kim’s baby daddy/rapper Kanye West turns 36 today and will be daddy in a few weeks!