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After being continuously berated for maintaining his collaboration with Barneys New York, Jay Z still remains headstrong with his business relationship with the high-end retail store.

Jay Z premiered his luxury clothing line on Wednesday with a huge glowing geodesic window display, which was perfectly placed amng the pedestrians along Madison Ave.

Along with the large display, several of Barneys’ main glass display windows were decorated with the words:

 “A collaboration with Shawn ‘Jay Z’ Carter” stenciled in gold leaf.

Below is a picture of Jay Z’s logo for his limited-edition luxury line “BNY NYC SCC”, which is a design incorporating his initials with Barneys’:

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