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As promised earlier this week, pop superstar Rihanna has released the “pretty” but “creepy” visuals for her What Now track, which is off her “Unapologetic” album.

In the video, the 25-year-old singer, who will be receiving the first AMAs ‘Icon Award’ later this month, steps up her game with demented dance movements, amazing wardrobe changes and edgy camera effects while paying homage to some of her past visuals.

Check out the video (which was directed by Jeff Nicholas, Jonathan Craven and Darren Craig) below:


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