Last year, Pepsi rattled features within the black community with their offensive ad featuring Kendall Jenner, which was quickly pulled following a petition that was signed by thousands of critics. Now, H&M has joined the list of failed and offensive advertisement.
This week, the clothing retailer was blasted for its offensive ad that featured a black child wearing a hoodie that read, “coolest monkey in the jungle.” The ad prompted thousands of negative feedback, and sparked a response from many celebs…. and the latest, LeBron James.
The NBA superstar wrote on his Instagram account:
“Enough about y’all and more about what I see when I look at this photo,” James wrote. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied.”
Before the Ad was taken down and removed from its UK website and product line, singer The Weeknd, who’ve worked with the retailer in the past, also sever ties H&M.
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb
— The Weeknd (@theweeknd) January 8, 2018
An H&H representative told the Wrap, “We understand that many people are upset about the image,” an H&M representative told The Wrap. “We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.”
H&M is expected to take a massive hit in profit-loss. Plus, Diddy posted an image with a sweatshirt revised to read “Coolest king in the world.”